Journal
WordPress themes
Future of Web
The Next Era of WordPress: AI, Performance, and Independence
WordPress is not dying. It is transforming. For years, the platform was dominated by heavy multipurpose themes, endless feature lists, and a marketplace mindset that rewarded quantity over quality. That era is ending. As WordPress co-founder Matt Mullenweg famously put it: “The future of WordPress is in the hands of the people who use it.”...
3 min read
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Industry Insights
The Reality of Being a Theme Author in 2026
On July 1, Envato killed the exclusive author model and forced every author onto a flat 50% fee. On a $59 WordPress theme, after the buyer fee, authors now keep roughly $23–24 — less than 40% of what the customer actually paid. What happened next was predictable. Almost every top theme raised its price to...
1 min read
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